Country Journalism Charles Laurel Allen

ISBN: 9781406721409

Published: March 1st 2007

Paperback

516 pages


Description

Country Journalism  by  Charles Laurel Allen

Country Journalism by Charles Laurel Allen
March 1st 2007 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 516 pages | ISBN: 9781406721409 | 7.75 Mb

COUNTRY BY CHARLES LAUREL ALLEN, M. A. Instructor in Journalism, University of Illinois THOMAS NELSON AND SONS NEW YOKK 1928 Copyright, 1928 THOMAS NELSON AND SONS cno PRINTED IN UNITED STATES OF AMERICA CONTENTS Parti EDITORIAL I. CommunityMoreCOUNTRY BY CHARLES LAUREL ALLEN, M. A. Instructor in Journalism, University of Illinois THOMAS NELSON AND SONS NEW YOKK 1928 Copyright, 1928 THOMAS NELSON AND SONS cno PRINTED IN UNITED STATES OF AMERICA CONTENTS Parti EDITORIAL I. Community Journalism and the Country Editor 1 II.

The News Functions of the Community Weekly 14 III. The Interests of the Country Reader 21 IV. News Sources in the Country Town 34 V. Collecting Local News 46 VI. News Writing for the Country Paper 56 VII. Big News in the Country Community 74 VIIL The Community Papers News Policy 90 IX. The Use of Editorial Comment in News Stories 106 X. Country Correspondence 113 XL Farm News 135 XII. Feature Stories 154 XIII. The Editorial Page 179 XIV. The Editorial in the Country Paper 192 XV. News Editing and Display 210 XVI. Make-up 234 Part II .

ADMINISTRATION I. Surveying the Community, 257 II, Making Minutes Count 276 III. Self-Advertising. . . 290 IV, Circulation Problems and Helps 312 V. The Value of Country Newspaper Advertising 330 VI. Selling Local Commercial Advertising 339 VII.

Non-Commercial Advertising 360 VIIL Farm Advertising 382 IX. Special Pages 391 X. Classified Advertising 402 XI. National Advertising 413 XII. Rates 423 XIII. Problems of the Combined Newspaper and Job Printing Shop 436 XIV. Methods of Speeding Up Production 452 XV. Cost Accounting. 463 XVI Accounting and Records 484 THE COUNTRY NEWSPAPER I AM A country newspaper.

I am the friend of the family, the bringer of tidings from other friends I speak to the home in the evening of summers vine-clad porch or the glow of the winters lamp. I help to make this evening hour I record the great and the small, the varied acts of the days and weeks thatgo to make up life.

I am for and of the home I follow those who leave humble beginnings whether they go to greatness or to the gutter, I take to them the thrill of old days, with wholesome messages. I speak the language of the common man my words are fitted to his understanding. My congregation is larger than that of any church in my town my readers are more than those in the school. Young and old alike find in me stimulation, solace, comfort. I am the chron-r icier of mans existence. I bring together buyer and seller, to the benefit of both I am part of the market place of the world.

Into the home I carry word of the goods which feed nd clothe and shelter, and which minister comfort, health, and hap piness. I am the word of the week, the history of the year, the record of my community in the archives of state and nation. I am of the lives of my readers. I AM THE COUNTET NEWSPAPER.

Bristow Adams in Canton Sentinel. PREFACE WITH the passing of the country printer-editor who served in all capacities from office boy to editorial writer, have come vast and significant changes in the entire field of community journalism. A tendency for small newspapers to consolidate has made for larger and more powerful newspapers in the small communities.

The investment in the average country print ing plant has increased from a few hundred dollars to several thousand. Modern equipment has made it possible for com munity papers to be as well printed as any city daily, and modern methods have made journalism, in the small town a very gratifying profession. These many important changes have increased, emphasized, and varied the problems of the community newspaper editor owner. His work is constantly becomingmore that of the executive and administrator and less that of the mechanic. And yet, the successful editor must know the fundamentals of every part of newspaper making in order competently to su pervise and direct his staff members in the performance of their various duties.

It is for the purpose of treating these numerous problems of the. editor of a community newspaper of today that this book is written. Primarily, it is a book for the student of journalism who seeks a knowledge of the best practices in the country field...



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